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VISION
With their eyes turned toward the horizon over the nearby sea, the Guérin family both upholds tradition and embraces modernity. As they continue growing grapes and making wine, they are inventing the Cognacs and Pineaus of the futur.
Their bold new creations that reflect current expectations and new ways of consumption win over a new generation of taste buds.
The family builds bridges by caring just as much about the values they uphold as the sensations they create. They strive to unite people around Pineau des Charentes and the region they call home, welcoming anyone who wishes to join their circle. They are a symbol of the convergence between Pineau wines, the people who produce them, and the consumers who share these values.
L’AMBITION
The process of making Pineau de Charentes starts with working the soil and the vines, and taking care of the grapes. The Guérin family’s highest priority is their land, on which their livelihood depends. They are as one with the land, and dedicate their lives to bringing out the best in it. Next, they must make the wine, distil it, transform it, assemble it and finally age it. In the Guérin family, this is followed by bottling and marketing, up to cocktail creation and innovative associations, as well as a constant quest for originality and diversity.
The Guérin family’s roots are in the traditional expertise that is showcased in the products they create, which offer new flavours and new ways to consume. The “Guérin Family touch” is felt at every step along the way, from the grapevines to their bold, creative, contemporary final products and their promotion. They work, day after day, year after year, to bottle authentically modern and daring products that recreate value around the emblematic product that is Pineau.
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MISSION
From one generation to the next, the family is connected through the land. The Guérin family has always respected and protected the land. To them, this is not just a fad. Ecological conservation is one of the family’s primary concerns :
- it constitutes the immaterial framework that carries the values of the Family,
- it weaves the mesh that links decisions and philosophical stances,
- it is both cause and consequence.
The Guérin Family has in its genes the concern of the transmission of a heritage that survives each member and through each of them. Decisions and investments are always thought out in this spirit of continuity and succession. Each new producer must learn how to cultivate the soil in order to uphold the honour of the family land they hold so dear.
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PERSONNALITÉ
The Puy Gaudin company has been built by the efforts of four generations. Nearly 100 years have shaped the family business, from the moment the first bottles were sold at the markets of Saint-Palais-sur-Mer to the well-established market presence the company enjoys today. The land is passed down from generation to generation in the Guérin family, along with a way of life, a work ethic and decades worth of professional expertise. They create products that are deeply rooted in the region, which they protect and showcase to the world. Puy Gaudin, through his shareholders, strives to preserve the land, its traditions and its many facets.
Les femmes, autant que les hommes, s’investissent et s’approprient avec leurs qualités intrinsèques l’aventure familiale. Hier, elles étaient soutien à l’activité pour les générations précédentes, elles sont et seront chefs d’exploitation aujourd’hui et demain. Leur validation est essentielle dans la conception d’un Pineau Famille Guérin : le palais féminin présente des caractéristiques différentes de celui des hommes.
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VALEURS
De parent à enfant, d’aïeul à petit-enfant, d’oncle à nièce, de cousine à cousin… la transmission fait partie inhérente des gènes Guérin. Les conseils des aînés guident autant que nécessaire les mains moins expertes, dans la recherche constante du geste juste, de la compréhension pleine et entière de chaque étape. Cette répétitivité assumée, ces efforts consentis, ce souci sans cesse renouvelé de l’équilibre parfait, de l’harmonie entre les éléments de la nature, de la vigne, des vins, des pineaux sont l’expression quotidienne du courage qui anime la Famille Guérin.
Avec humilité, conscients d’être des passeurs et de passage, ils assument la pleine responsabilité de ce morceau de territoire, de ce terroir dont ils sont les fruits tout autant qu’ils en cultivent les dons. Leur plaisir n’a d’égal que celui qu’ils font naître dans les papilles, les yeux, les cœurs de ceux qui dégustent leurs précieux breuvages. Sans amateur de saveurs, il n’y a pas d’intérêt au produit. La dernière touche de leurs pineaux naît de la dégustation. Ce sont la joie, le partage, l’authenticité et le plaisir d’être ensemble qui transforment le goût et exhalent les saveurs des Pineaux Famille Guérin.
